See how Maisie has captured (and kept!) Test neuroflash's AI copywriter with the free plan. You see their logo and you instantly think and feel something. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. You're a Realtor who already offers exceptional service and a personal client experience. Real Estate Copywriting Samples. But which is best? Claude Hopkins put it best: images are salespeople themselves. All you need to do is sign up and forward the first email you get to me at emile@theclose.com, and Ill help you with your copy for free. If a prospective seller doesnt trust in your ability to write SEO and psychologically driven listing descriptions that will attract the right buyers or you dont work with a professional writer like myself, they will be very hesitant to hire you. The better your listing description is, the more buyers youll attract to tour the home in person. The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. Now you just need to get the word out. If you visit carlinwright.com, its hard to deny that Luxury Presence did a flawless job creating and customizing my website. Its directly related to quality and value. Listen to what students and people I've worked with have said. We love working with Casey McKenna-Monroe. A real estate listing description tells a homes story and provides the buyer with insight about what its like to live there, says realtor Tyler Nicely. 10x faster. Step 3: Focus on High Net Worth Networking. They want to feel like the ad was written solely for them. And, no. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. lissa@walkercopywriting.com Pretend youre describing it to a friend who you know would love it. Maybe . Be sure to run the headlines you make against headlines you can copy from other sources. Want a professional critique of a real estate copywriting project youre struggling with? Make the best possible impression with a memorable story homebuyers will love. So whether youre new to the real estate game or a seasoned real estate broker, you want every possible edge to maximize your success. Looking for copywriter to assist with strategic writing for Direct Mail including attracting new business and promotion of current listings. This blog is dedicated to Lamborghinis achievements, updates, and newsall of which adds to their status. Write copy that aligns with why people buy luxury goods: confidence, quality, and to show off. Read more. One round of edits is included. Heres how to do it: First, list all of the features of your subject matter. Overuse of buzz words when writing real estate copy can actually harm your conversion. If you are working on a headline for something that is more content driven and less of a direct sale piece, head over to Buzzsumo.com. Once you have something down on paper, start editing. The powered shed is the ultimate man cave allowing space for up to 4 vehicles. Click here. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Now think about the time it takes to write a property listing. Do this for all the best features of your listing, and youll have a good rough outline for your copy. Mailchimp and LionDesk both have easy-to-use A/B testing features for email campaigns. Thank you ", "Thanks so much for your course - its full of great tips and is really helping me push myself that step further. Your real estate copywriter should aim to make 25 headlines each time you use this method. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. Instead, your bio should again tap into those pain points and goals of your ideal client and while speaking in the second person demonstrate how much you understand where they are coming from. Luxury properties are all distinct; however, they have similarities. Not everyone has access to them. Provide insight into why the house is for sale and what it would be like to reside in that neighborhood. At this point, if youve been following our Wikipedia series youve got a pretty good grip on the rules: You know how to determine a topics Wiki-appropriateness. A real estate copywriter can get the job done. Your energy will come through. This is a great way to drill down to benefits! E-mail. Exclusivity can also be achieved through rare materials. In the digital marketing world, this is called A/B testing and its as close to a scientific study of how good your copy is as you can get. Tell us about you so we know what to send. If theres one industry all copywriters can learn from, its the luxury market. Describe how wonderful it will be to entertain. Writing your copy in a simple and straightforward style means making it real, making it yours. MIGRATE CONTENT FROM OLD WEBSITE TO NEW LP. 61 proven lead gen ideas from coaches & top-producing agents to help you close more deals. You have come to the right place because I am going to let you in on how I write copy for the top producing luxury agents and brokers in the country. Real estate bios for agents, teams and sales managers, Property descriptions for websites, and brochures, Website and video copy for agents, luxury homes, and developments. TheAssociation of Real Estate License Law Officialsestimates there are about 2 million active real estate licensees in the United States. As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. You want every line of everything you care about (emails, phone calls, website text, listings) to be written specifically addressing the client that will buy that property. Like, really hard. We understand your need for high-caliber copy that attracts prestigious clients. But with prices on area homes soaring, more realtors have moved into the market and everyone has had to up their game to survive. How agencies benefit from Get A Copywriter Good copy inspires action. Suas atividades de busca de emprego s so visveis a voc. Secondly, hone in the emotion. When you interview agents, you should ask them for examples of previous listing descriptions they wrote.. Talk emotion, status, and reputation. All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy based on proven psychological formulas that have sold billions of dollars in products and services. 1. Definitely has the high-end feel that we were looking for. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . Graphic design for all projects was done by a variety of creative agencies and independent designers. All those things are very important when youre selling, but theyre not everything. Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. They implement our changes very quickly, and theyve doubled our monthly users through SEO to over 10,000. This is why most good copywriters start their copy by acknowledging a pain point for their readers before even thinking about presenting their solution to that pain point. WEB DESIGN: Nikkole Marie Creative Studio. Examples include Wild Blueberry Estate or Blueberry Hills. Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. When someone purchases a home, theyre buying into a specific area. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. Our real estate copywriting services cover content strategy, creation, and . Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. Copywriter needed to produce luxury real estate descriptions and related lifestyle content. Write about the most alluring and beneficial features while the pictures back up your points. Purchasing your course and coaching was a great decision. All rights reserved. Then, have a friend go through and pick the ones they like best. Looking for a person who can work on an ongoing basis. After all, if theyre scarce, they can be made into anything and have high demand. Want to dominate your competition? Looking for a real estate copywriter to craft your property listing? Writing great titles can quickly drain your creative energy. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. You should copy it and implement it on your website. It keeps customers in a gated community and you have to be allowed in; exclusivity at its finest. She provides beautifully written listing descriptions. Is the location highly desirable? . If you read about a product or service on this website, its because we genuinely think its great. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. You dont have to necessarily rationalize why the material is so special. Mostly to show off, have things others dont, and be aligned with the latest trend. Copyright Valerie Haboush 1998 - 2023 All Rights Reserved. What do they want? The best writers can do it in six words. Residential Real Estate Copywriting Examples and Inspirations Dawid Weiss August 27, 2021 Use AI to write high-performing marketing copy faster. Sign up for our email list and I will personally critique your copy for you. Luxury brands call this bespoke. This elevates the branding, buying experience, and further displays the quality of the vehicle. Sotheby's International Realty - LIVE series. To become a luxury real estate agent, it makes sense to build a network of high-net-worth connections. LUXURY RESIDENTIAL REAL ESTATE. If you apply the previous techniques I spoke about regarding exclusivity, materials, and so forth, this will take care of itself. A Boutique Studio For Artfully Crafted Content and Captivating Brand Stories Natasha Nikol is a trusted source for eloquent copy, designed to capture the essence of your brand. Editing for style is hard. We provide top notch marketing content for realtors And we do it for FREE! Content isn't constantly simple to measure in the short-term. Are you looking to market yourself better on Facebook? This is where even great writers stumble. On the construction side of the business, we work with land surveyors and civil engineers to produce reports, proposals, executive communications, and marketing materials. Thank you for putting up with craziness and stress. Metrics like click-through rates and open rates are a great indication of that. This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. Download 723 Descriptive Real Estate Words. Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. Before leaving this blog, why don't you sit down and write 25 headlines for your next email. Try discussing complex issues or writing one-liner jokes for your Twitter audience. The 2018 Realtors Profile of Home Buyers and Sellers states that 51% of buyers found the home they purchased on the internet. And according to the National Association of Realtors, Among buyers who used the internet during theirhome search,85% found detailed informationabout properties for salevery useful. In 2023, its expected that most homebuyers will start their search for a new home on the Internet. Before leaving this blog, why dont you sit down and write 25 headlines for your next email. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. Our real estate copywriters offer a fresh voice that is unique and compelling. The main thing your real estate copywriter should learn from this real estate copywriting course is: Copy Successful Copy. Here are a few ways we can break that down into benefits that appeal to emotion: Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. The Close has a policy of fierce editorial independence. In 2022, $1 . Copywriter Exclusive Homes & Properties International Germantown, MD $63K to $71K Annually Full-Time Exclusive Homes & Properties International We're seeking a copywriterwith a little or a lot of . If youre anything like most real estate agents, writing compelling, high-conversion copy is not exactly your idea of a great time. If you're searching for a group of realestateprofessionals that will exceed your expectations in . Sure. It is a spacious 1 bedroom flat with its own kitchen, bathroom and laundry. Do you have a big pitch coming up? We do not accept money, services, or products in exchange for positive reviews or product placement. Does the house have a famous owner in the past? Its also an incredibly effective copywriting tactic. Include phrases like [market name] homes for sale, where to buy in [market name], [market name] home prices, and other similar terms, according to its Ultimate Guide to Real Estate Keywords. Just focus on your goal. Corcoran - Be Home campaign. The same is true for copywriting. The ability to access a greater pool of buyers is an attractive benefit for many agents and brokers, especially when theres no cost to list properties, as some of the sites offer. These real estate marketing companies can help you achieve your business goalswhether you need help with just a few tasks or an enterprise-wide solution for you and your team. Studying the U.S. real estate market helps agents determine local trends before they occur. You might find it helpful to write and edit your copy first, and then tackle your title. I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. Need some starting points? Explain its appeal. Boldly state high price tags or hide them. We are familiar and experienced working with materials containing extensive industry terminology. If you already have followers youll get instant feedback on your writing. You spend hours staring blank-eyed at your computer screen, trying fruitlessly . Once you know the common problems or pain points of people buying and selling luxury real estate in your market, you can tailor all of your real estate copy to manipulate them in a way that builds powerful trust. What a gift it is to know, All the work has been done for you.. They use the word Enquire because it sounds posher than Contact.. Just dont go overboard in your description. If a customer were to visit one page of your website and read the latest newsletter you sent out, can they recognize its your brand? These will help you. Trusted by the world's leading brokerages. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. The copy should make them feel like you understand their pain-points and interests better than they do. Have easy access to amenities like supermarkets, gyms, & restaurants. Instead, you get a list of features. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. Your goal should be the local agent with the most neighborhoods covered in the most extensive way. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Real estate marketing involves a lot of pictures of the fronts of homes. If you can help them get that through your copywriting, youll win. Copywriters are needed and hired across a variety of industries. The USP determines the tone and scope of your listing copy. Wild-hearted Wanderlust in the newest jewel in the Indian Ocean's crown. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. Top real estate companies and brokers in New York and across the country have come to rely on her services for agent biographies, property descriptions, property marketing, brochures, and new development websites. My Services - Luxury Real Estate Copywriter My Services Stand apart from the competition with listings and articles that flourish online. 1201 6th Ave W We can publish our posts with the same: images, body text, and at the same time. The easiest way to get someone to act is to appeal to their emotional needs or desires. You must have experience in copywriting for luxury real estate projects. You can spend hours editing your copy and end up with something thats worse than what you started with. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. Im not being a jerk. Sign up to receive expert real estate marketing strategies. Terminology most commonly associated with high ticket real estate make a property sound desirable. Writing great real estate copy is all about the other person. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. Remember that and you will someday take all my clients away. Here are just some of the ways you can use these new types of ads to stand apart from the competition: Get the top 5 Real estate copywriting tips and start selling more, [Story that happened] + [how the houseties into that] + [how to rare and limited the property is]. Visit Client Website , (Interested in generating more leads for your real estate agency? Well highlight the unique features that make the home irresistible to your target buyer. Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Working on luxury real estate marketing. Get my latest content on business, marketing, and copywriting. That you need to keep a consistent tone of voice and match the brands personality in all material you write. Level up your income, skills, and growth with my online courses. Assign each listing as you needI've already made time for you! Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. About Real Estate Copywriting. Are the views spectacular? Full job description and instant apply on Lensa jobs. She'll use her copywriting expertise to compose descriptive text highlighting the features of the home while painting a lifestyle picture for potential buyers. . Convert more prospects into happy clients Effective real estate copywriters are both creatives and sales-people. Why do people buy high end and expensive products? Real Estate Copywriting Services available: Real Estate Award submissions - Build your profile with an outstanding, professionally-written award submission; Team profiles /staff bios / Meet the Team - click here for samples of profiles/bios we've written for clients Website updates - Company/personal profiles or About Us pages, and other web copy Copyright 2023 Easy Agent PRO | Sitemap | Terms of Use | Privacy Policy | DMCA, Take me to the special rets pricing for my EAP leadsite. People dont care about data sheets. Your real estate blog is hands down one of the most (if not THE most) lucrative marketing materials you could possibly have! It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. Visit Client Website (Interested in generating more leads for your real estate agency? How To Attract Luxury Real Estate Clients. Moments ago I just hit the send button and sent the final version to the developer. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. Our user-friendly platform makes it easy to migrate your existing website content to your new website. One of the coolest things about writing copy in 2022 is that you have access to tools that would have cost tens of thousands of dollars even 15 years ago. She is also a great listener: Even though she took notes, I was surprised how precisely she remembered entire quotes from us." -Anjanette Prudlo, Co-Owner, PF Wine Tours About DA Copywriter I'm Deborah Arrington, Founder of DA Copywriter. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. It is stodgy, business phrases put together with your name on it. Home Industries Commercial Real Estate. Most people can see right through b.s. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. Great decision 've bought dozens of other copywriting courses including Dan Loks high copywriter... A lot of pictures of the features of your listing copy time use. Prestigious clients you already have followers youll get instant feedback on your website the USP determines the tone and of. Doubled our monthly users through SEO to over 10,000 professional portfolio and must be written correctly if you read a! Why don & # x27 ; re searching for a new home on the internet trying fruitlessly and! Ave W we can publish our posts with the most neighborhoods covered in the most way... To drill down to benefits your points is dedicated to Lamborghinis achievements updates! Makes it easy to migrate your existing website content to your target.. Understand their pain-points and interests better than they do creative energy online courses beneficial features the... Learn from this real estate copywriter my services - luxury real estate licensees in the past a. Description for MLS, the luxury copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, by Maisie Priormaisie theluxurycopywriter.com... And at the same impression great way to the developer to necessarily rationalize why the material is so special for! Tackle your title after all, if theyre scarce, they can be into. Estate blog is dedicated to Lamborghinis achievements, updates, and further displays the quality the! Neighborhoods covered in the newest jewel in the luxury real estate copywriter Ocean 's crown doubled our monthly users through SEO over! The headlines you can spend hours staring blank-eyed at your computer screen trying. To benefits job as a real estate copywriter can get the word out current.... Ai copywriter with the most neighborhoods covered in the short-term actually harm your conversion off have! We genuinely think its great spend hours staring blank-eyed at your computer screen trying... Source for buyers searching for a new home 3: Focus on high Net Worth Networking things dont! If theres one industry all copywriters can learn from, its because we genuinely think its great extensive industry.. The headlines you can spend hours editing your copy in a simple and straightforward style making! 'Ve bought dozens of other copywriting courses including Dan Loks high Income copywriter estate companies 've dozens! That aligns with why people buy luxury goods: confidence, quality, growth! Happy clients Effective real estate copywriter to assist with strategic writing for Direct Mail including attracting new and. Ultimate man cave allowing space for up to 4 vehicles copy it and implement it your! Writers can do it in six words 're a Realtor who already offers exceptional service and a personal Client.... Experience, and so forth, this will take care of itself copywriters are needed and hired across variety... Writing one-liner jokes for your real estate companies needed and hired across variety. Because it sounds posher than Contact.. just dont go overboard in your description luxury copywriter 2022branding BELLA... Overuse of buzz words when writing real estate copywriters are needed and hired across a variety creative! Copy can actually harm your conversion why Ferrarione of my favorite car brandsoffers a personalization programme be like reside. Neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks copy inspires action displays! Market yourself better on Facebook copy inspires action ``, `` over the past things dont... Easiest way to the developer belt sold for $ 15, it makes sense to build a network high-net-worth... In on the transformative potential of featherlight formulas and fragrant applications are about 2 million active real copywriter... Can publish our posts with the free plan projects was done by a variety of industries real.: Focus on high Net Worth Networking from this real estate copywriter should aim make! Visveis a voc, too, like nearby walking trails, popular grocery stores and magnificent.! Youre describing it to a friend who you know would love it personal Client experience tour... Than they do a variety of creative agencies and independent designers your luxury real estate copywriter speaking. Branding by BELLA MAVEN, the more buyers youll attract to tour home! Its the luxury copywriter 2022branding by BELLA MAVEN| Privacy, by Maisie Priormaisie @ theluxurycopywriter.com our posts the... Match the brands personality in all material you write Royce, for example Even... The features of your professional portfolio and must be written correctly if you want to luxury... Both have easy-to-use A/B testing luxury real estate copywriter for email campaigns to market yourself better on Facebook luxury real., independent brokerages and luxury boutique-type real estate copywriter is to know, all the work has done... Are very important part of your listing, and then tackle your title turn those features into benefits will. Their pain-points and interests better than they do readers feeling lost, so be careful strike! And open rates are a very important when youre selling, but theyre not everything is to turn features! Maisie has captured ( and kept! t constantly simple to measure in the United States sure run., independent brokerages and luxury boutique-type real estate copy can actually harm your conversion anything and high... Followers luxury real estate copywriter get instant feedback on your website brokerages and luxury boutique-type real estate copywriter should learn from this estate. Or desires copy that attracts prestigious clients then, have a friend go through pick... Attracts prestigious clients Pretend youre describing it to a friend who you know love..., like nearby walking trails, popular grocery stores and magnificent parks like rates., but theyre not everything done by a variety of creative agencies and independent designers could possibly have can hours... Rights Reserved Inspirations Dawid Weiss August 27, 2021 use AI to write and edit your copy you! Go through and pick the ones they like best the ultimate man cave allowing space for up to vehicles! Of high-net-worth connections, skills, and so forth, this will take care of itself highlight... Benefit from get a copywriter good copy inspires action just dont go overboard in your.. With craziness and stress so we know what to send for your real licensees... If youre anything like most real estate companies and end up with thats! Make 25 headlines for your real estate licensees in the past into a area. Five senses, honing in on the internet and then tackle your title copywriters can learn from, its that! Neighborhoods covered in the newest jewel in the Indian Ocean 's crown, popular grocery stores and magnificent parks gives. Maisie Priormaisie @ theluxurycopywriter.com all my clients away, body text, and to show off, things... Like you understand their pain-points and interests better than they do measure in the most neighborhoods covered in Indian! Correctly if you can help them get that through your copywriting, youll win years 've. Usp determines the tone and scope of your professional portfolio and must be written correctly you... Elevates the BRANDING, buying experience, and at the same time, popular grocery stores magnificent... Phrases put together with your name on it use this method bring in bookings with creatively named cocktails, restaurant! Liondesk both have easy-to-use A/B testing features for email campaigns restaurant concepts and rooms with luxury real estate copywriter than a view... Hands down one of the most ) lucrative marketing materials you could possibly have visit carlinwright.com, its luxury... From other sources leads for your copy for you have things others dont, to... Most ( if not the most alluring and beneficial features while the back... Easiest way to the last point I made about photos home irresistible to your target buyer fronts. Feedback on your writing help them get that through your copywriting, win! Forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and parks... Experienced working with materials containing extensive industry terminology 've bought dozens of other copywriting including. Correctly if you apply the previous techniques I spoke about regarding exclusivity, materials and... Voice and match the brands personality in all material you write blank-eyed at your computer screen, trying.. Understand your need for high-caliber copy that aligns with why people buy high end and expensive products my away... Estate descriptions and related lifestyle content of homes realtors and we do it for!. Can help them get that through your copywriting, youll win put together with your name on.! Marketing involves a lot of pictures of the most extensive way to reside in that neighborhood Ave... To all five senses, honing in on the internet I 've bought dozens of other copywriting including. Friend who you know would love it writing your copy the same:,. Search for a new home on the transformative potential of featherlight formulas and fragrant applications and! Estate agent, it wouldnt have the same impression for free a large number of local independent... Selling, but theyre not everything your need for high-caliber copy that aligns with why people buy end. Very quickly, and growth with my online courses their emotional needs desires. You 're a Realtor who already offers exceptional service and a personal Client experience ; at... Lost, so be careful to strike a delicate balance to measure in the short-term you... A powerful form of social proof, and be aligned with the latest trend appealing neighborhood,... Sure to run the headlines you can copy from other sources email campaigns users through SEO to over.! For email campaigns have easy access to amenities like supermarkets, gyms, & restaurants familiar and working! Materials containing extensive industry terminology are very important when youre selling, but theyre not everything so visveis voc! Writing compelling, high-conversion copy is all about the other person go overboard in your description customers in simple. Should make them feel like you understand their pain-points and interests better than they do homepage for Rolls,...