black rifle coffee franchise cost

Black Rifle Coffee is dedicated to providing the highest quality coffee and firearms products and services to its customers. We constantly strive to expand your collective knowledge through our blog. The black riffle coffee gained attention in 2017 with only about 50 employees and a pledge to empower 10,000 veterans in the coming years. Theyre also known for their strong marketing approach. Click here to get a new food business case study with revenue numbers delivered each week. Starting in 2014, the Black Rifle Coffee Company made a big splash in 2017 with its political and business views, challenging coffee giants like Starbucks and franchise cafes. 2010-2018 Mobile Cuisine, LLC - All rights reserved. Then, we personally blend and roast every one of our exclusive coffee roasts and ship them directly to your doorstep. Performing this action will delete your account. If you require further assistance, please email info@blackriflecoffee.com. Black Rifle Coffee Company and its franchise is becoming more and more popular, the reasons you should own a brcc franchise are listed below, The brand is driven by its own mission and expanding its base of loyal customers, They have shown strong, rapid growth in their financial profile, Additional capital has been proposed for promoting future growth, Shareholders are taking an interest in the companys growth, The capital commitment is significant for the company, The mission statement is corporation for public benefit and they recognise this, Investors are interested in the companys growth. Factor in additional marketing, royalty, and franchise fees, plus securing a brick-and-mortar location to reach the estimated number. As per our research and sources, there arent much article or data present over internet about this franchise cost. They even have a goal to hire 10,000 veterans as their employees. That said, public records offer some insight. Black Rifle Coffee Company also has a powerful message and social action. Franchises with the Black Riffle Company have the opportunity to be a part of the coffee industrys fastest-growing and unique trend. This coffee is perfect for those who love the great outdoors and spending time outdoors. We may be a public company, but we are definitely NOT going corporate! The cost of opening a Black Rifle Coffee franchise varies depending on the location. Nurse Next Door Franchise: Is It Worth the Cost and Profit? To break those numbers down, BRCC reportedly requires at least $250,000 in liquid capital and an overall net worth of at least $500,000 as a baseline. While some people think that Black Rifle Coffee could be the "next Starbucks" at . If you are interested, you can get in touch with the company for latest data on franchise cost, requirements and the franchise disclosure documents. Additionally, the brand appeals to right-wing extremists that wear the merchandise and tout the brand on social media. Are you looking for a, Read More How to Start a Chicken Salad Chick Franchise Cost, Fee, & ProfitContinue, Share via: 0 Shares More Do you love Cakes and looking to make an opportunity out of it? However, according to sources, they are looking for. During this year, President Donald Trump imposed a travel ban on certain countries. Their newest store is in Moore, Oklahoma and is just the fourth national store by the brand. candidates with a minimum liquid capital of $250,000. Their presence is mostly online where you can order bags of their coffee beans via their website and theyll have it delivered to you. Take our franchise quiz to find out if this is the right option for you. Black Rifle Coffee Company Franchise Facts. How much is a Black Rifle Coffee Franchise? Youre about to cancel your subscription. You can expect a quality cup of coffee from BRCC, thanks to the trend toward small batches and premium beans. The Portland, Oregon-based Black Rock Coffee Bar is one of many chains competing for the caffeine dollar of Pacific Northwest residents, where coffee has long been a major part of the general culture. and franchise-based and company-owned retail expansion. Duck Donuts franchisees are motivated to participate in fundraising activities . Free shipping for many products! michael lombard actor obituary; justinas duknauskas biography; organic valley grassmilk yogurt discontinued It supports Veterans and first responders with several initiatives through its nonprofit. Black Rifle Coffee FranchiseRequirements and Application, How much does a Black Rifle Coffee Company Franchise Cost. Shipping speed. Delivery & Pickup Options - 73 reviews of Double Barrel Coffee House Cafe "Black Rifle Coffee, brewed fresh and mixed up just right! We constantly strive to expand your collective knowledge through our blog. Murdered Out Extra Dark Roast. font-size:12px;text-align:center;vertical-align:top}, Prepaid subscriptions of Core 12oz bags, ground and whole bean, is as follows: The company has also charged a Black Rifle Coffee shop franchise fee of $30,000. 0. Click here to get a new food business case study with revenue numbers delivered each week. A Black Rifle Coffee Company store in Tennessee, USA | Photo credit: Black Rifle Coffee Company . Not only is black rifle coffee perfect for outdoor enthusiasts, but its also great for those who are looking for a healthy caffeine fix. No product can be resold on the dealers own website or any other e-commerce such as amazon, eBay, etc. The Black Rifle Coffee Company was founded in Salt Lake City, Utah in December 2014 by four veterans namely Evan Hafer, Mat Best, Jarred Taylor, and Richard Ryan. By March 2022, Black Rifle Coffee Company reached a market cap of over $734 million, landing a spot among the top coffee stocks. The company also initiated the Buy a Bag, Give a Bag campaign during the COVID-19 pandemic. The first five years of this coffee business has seen incredible growth. When it comes to financials, Black Rifle Coffee has a strong focus on cost-efficiency. Prepaid subscriptions of 12oz bags, ground and whole bean, is as follows: Quantity. On the conference call, Davin made clear that the company is undaunted by the competition. Black Rifle Coffee Company also recently released some canned iced coffee in Espresso Cream or Espresso Mocha for a blend of flavor and caffeine. With an Initial minimum purchase of $1000 & annual purchase of $5000 and a physical store front to sell the product, Black rifle coffee cafe offers an impressive profit margin to its stake holders. To setup a Jollibee outlet, One would at least require a total initial investment range of USD 450,000 to USD 800,000 and Net worth of USD 5,000,000. Keep coffee away from humidity until it is brewed. Ultimate Guide on Starting a Black Rifle Coffee Franchise (Cost + Fee + Profit), Black Rifle Coffee Franchise Growth Strategies, RTD(Ready-to-Drink) and New Product Invention. Coffee : 07/08/2022: THE FORWARD OBSERVER A BLACK RIFLE COFFEE PUBLICATION Providing a website featuring a non-downloadable magazine in the field of general entertainment, military, veteran, first responder topics of interest, and coffee news : 06/24/2022: CAFFEINATE MARS Coffee and coffee-based beverages : 04/12/2021 The Black Rifle Coffee Franchise is Worth It! -first retail coffee business but has more recently sought to grow its handful of brick-and-mortar stores through a franchise model. Nitro Cold Brew Coffee. BRCC offers flat rate shipping for most orders based on the destination, order weight, and shipping service. If you have a store and would like to start selling Black Rifle Coffee Company beans on your shelves, all you have to do is fill up this form and wait for their representatives to contact you. Make sure you take the time to mull everything over before committing to a franchise. Who owns Black Rifle? Plus, the brand supports and employs Veterans helping them transition from active duty to civilian life. The company has adopted a lean business model, with a focus on cutting costs and maximizing profits. The coffee is delicious, and the firearms accessories are top-of-the-line. Dont miss to check out Teriyaki Madness, Starbird, College Hunks, Dixie Creams, and White Castle franchise. Black Rifle Coffee Company has made a lot of noise since blasting into the market only 5 years ago. Hey Mike thanks for kind note which will help our readers on Black Rifle Coffee Franchise Availabilty,You can also consider Biggby Coffee option also.Let me know where do you wish to start,will put my team on research for suitable and best option for you. Coffee shops are becoming more popular in the restaurant industry, with global market sales expected to reach $237.6 billion by 2025.. Franchisee Jeff Roberts cuts the ribbon with a bayonet June 11 at the grand opening of Black Rifle Coffee Company's fourth national store in Moore, Oklahoma. In 2019, the company had $82 million in sales. Amazon.com : Black Rifle Coffee CAF (Medium Roast, 2x Caffeine) Ground 12 Ounce Bag, Medium Roast Coffee, 100% Columbian Excelso Beans That Delivers Twice the Caffeine Punch of Average Coffee With a Rich, Smoky Flavor, Helps Support Veterans and First Responders : Grocery & Gourmet Food Currently, there are more than 1300 outpost prospects available. At the time of there are between 10 15 of these coffee shops in the United States. People are even wondering if they can buy stock from Black Rifle Coffee Company. Author: fddexchange.com Published Date: 04/03/2022 Review: 4.85 (983 vote) Summary: The total investment necessary to begin operation of a Black Rifle Coffee Company franchised business ranges from $427,260 to $972,680. Increases Full Year 2022 Revenue Outlook to $315 million. Not only are they well-known for their delicious coffee, but they also offer something unique and special that sets them apart from the rest. BRCC also supports veterans and law enforcement officers with discounts and other benefits. At the time of there are between 10 - 15 of these coffee shops in the United States. Find the closest store near you. Take Our 7-Minute Franchise Business Quiz! 1. As a result, we can conclude that they are growing rapidly in only 8 years, despite the fact that they are a new player in the industry. We've put together a blend so fine even Kalashnikov . Appreciate the investment required for a drive-thru coffeehouse franchise. Storing it in a dark, airtight container at room temperature will keep your ground coffee fresh for up to 4 weeks. To meet the increased demand, founder Hafer begins to welcome new board members and expand his new business. If youre interested in starting your own black coffee Franchise, there are a few things you need to keep in mind. This initiative donated thousands of bags of coffee and gear to medical workers and active-duty military personnel. What Is Sales Lead Generation? The Black Rifle Coffee Company brand is extremely recognizable and to be blunt appeals to gun-toting Americans that love freedom. At the time of there are between 10 - 15 of these . Incredible biscuits, breakfast and lunch entrees, sweets, and teas. Black Rifle Coffee is a great franchise opportunity for those who want to get into the coffee business and make a profit. black rifle is a veteran founded coffee company operated by principled men and women who honor those who protect, defend, and support our country. BRCC is a veteran-owned company that hires vets and supports military families. The franchise offers an affordable and scalable business model that can be tailored to fit any budget. They import their coffee beans from Brazil and Colombia. Please confirm by clicking on the Cancel Subscriptionbutton below. There are a lot of important factors to consider, including the size of your coffee shop, the location, and the price. Black Rifle Coffee Company ( BRCC) is a coffee company based in Salt Lake City, Utah, United States. His love for two things has led him and his fellow veterans to open Black Rifle Coffee Company. This veteran-owned coffee business has boasted steady growth over the past several years. Black Rifle Coffee Company has a glaring drawback that could upend your franchise dreams if you arent prepared. As of January 2022, Black Rifle Coffee Company boasted 285,000 subscription customers. After Starbucks committed in 2017 to hiring 10,000 refugees, Black Rifle responded by saying that it would hire 10,000 veterans. For 2022, the company estimates it will ultimately reach at least $320 million in revenue, Black Rifle co-CEO Tom Davin told investors on Thursday. Their gross profit in 2020 is $69 million. Because the BRCC is a relatively new company that began its franchise in 2017, there isnt much data available. We publish enriched articles on Franchise business and business ideas around the world. Otherwise, feel free to follow the steps below: More on this later in the analysis, but Black Rifle Coffee recently announced they are going public with an estimated valued of $1.7 billion. The Black Rifle Coffee is a Veteran-Owned coffee company based in Salt Lake City, Utah. In conclusion, I can say that black rifle coffee shop is a rapidly growing and premium mission-driven franchise business with enormous potential for growth. Then, consider checking Legacy Academy. The following is an abridged list of characters from all three. This blend will have you pushing hot on all 30 rounds of energy. Opening a Black Rifle Coffee franchise is a great way to get into the coffee business. The average price target represents a -29.02% change from the last price of $18.78. While the coffee brand has some celebrity followers, they arent all widely popular. Starting a Black Rifle Coffee franchise will reportedly cost you between $1.12 million and $2.51 million to start. Black Rifle Coffee Company is found in the United States and Canada. Your email address will not be published. Black Rifle Coffee Company stores, or rather outposts as the organization calls them, operate full espresso bars in a bid to compete with other chains. The interested franchise owners with a passion for the brand, a strong intention to protect the brand value, and a mindset to bear and uphold the brands mission. A usual coffee chain house in the US can easily generate a gross profit of more than 60% but with a low operating cost of 2%. Considering its growth potential, bold vision & mission, unique marketing strategies, proven business model, brand recognition, varieties in freshly brewed beverages range, and more than 8 years of experience in this sector, opening a Black rifle coffee outlet will prove profitable to the interested aspirants. Find many great new & used options and get the best deals for New-Downton Abbey Coffee Mug Lady Violet Crawley Wit & Wisdom Black Changing Cup at the best online prices at eBay! Once you have made the edits to your liking, click "Submit" and your new subscription setting will be saved. Type: Coffee Mug. According to The Wall Street Journal, Black Rifle Coffee Companys revenue reached $163 million in 2020. For 12oz. We remain focused on our mission of serving great coffee and serving Veterans and keep doing whats made us successful so far. However, the royalty and ad royalty fees have yet to be received. This article will provide an idea of whether the company is worth purchasing or whether it is a large investment for the interested coffee franchise owner. This includes the cost of the franchise fee, equipment, leasehold improvements, and marketing expenses. This business is booming and there are plenty of reasons why you should consider getting started. Is Snap Fitness Franchise worth your time and money? Just be aware that this particular brand seems to get caught up in the news cycle more than other coffee brands. Before starting a franchise, one must do proper market research and growth analysis of the chain to run the business for the long term. We use a variety of carriers that include DHL eCommerce, the United States Postal Service, FedEx, Ontrac, and UPS. If youre interested in starting a Black Rifle Coffee franchise, be sure to do your research. Earn points by completing various tasks, including purchases, to earn points. Beyond Black Dark Roast. This gives us significant resources to invest and grow even faster. In short, theres heavy capital in play, and the shareholders remain invested in company growth. The coffee brand offers a variety of coffee beans from light to dark roast, giving customers plenty of options on what blend of coffee they prefer. The companys customer base remains invested in its success. Black Rifle Coffee Company is disrupting the coffee market as a premium, small-batch, roast-to-order, veteran-owned business. Free shipping for many products! Proceeds from issuance of long-term debt, net of cash paid for debt issuance costs of $53 as of September 30, 2022 and $11 as of September 30, 2021. 3. The packaging has a unique military theme and a practical design, and the coffee itself is bold, strong, and deeply flavorful. SALT LAKE CITY--(BUSINESS WIRE)-- BRC Inc. (NYSE: BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, first responders and serve a broad customer base by connecting consumers with great coffee and . If youd like to continue with your cancelation, click on the white Cancel Subscripton link below the Reschedule Next Order button. However, Black Rifle Coffee Company found its stride in 2021 when it entered a merger with the special purpose acquisition company SilverBox Engaged Merger Corp. What is an alternative coffee company to franchise? The conservative values coupled with a commitment to veterans, active military, and first responders remain attractive to many investors. You can find a detailed investor presentation at https://ir.blackriflecoffee.com/. Aside from coffee, Black Rifle Coffee Company is known for selling apparel such as shirts, hats, hoodies, blankets, and accessories. If youre considering a Black Rifle Coffee franchise, you need to consider several factors, including product quality and finances. They are also well-known for their extensive online presence. candidates with a net worth of $500,000 or more as an initial investment with potential candidates. Also started black riffle gear, coffee, and other products in gas stations and similar stores in Miami Beach and South Florida. Will Franchising a Walmart Store Be Possible in 2023? If you would like to edit your Coffee Club subscription, the easiest thing to do is tap the 'My Coffee Club' button at the top of our website. 4. These coffee shops offer a unique blend of coffee, baked goods, and firearms accessories. That demonstrates their improved future intentions and progress. When it comes to coffee, theres nothing like a good black rifle Franchise. Nonetheless, based on the companys overall turnover, we can anticipate a profit. Since Black Rifle Coffee is privately owned, there are limited details on the initial investment and the fees to expect. Now the question arises, why should someone prefer to open a Black Rifle coffee franchise over any other chains such asDutch Bros, Kung Fu Tea, Shake shack,Jollibee,Creams,Jamba Juice, andPanda express? The merger increased the available capital for the coffee company to more than $545 million. **In comparison to other subscription businesses, BRCCs subscription service offers a recurring revenue stream with high client retention. Find out more in my full review here! This will affect 12oz Bag Coffee and Prepaid Club. Please call us at 1-385-262-7184 if you have any questions or need to adjust or cancel any orders. According to Reuters, the coffee company plans to go through a merger with SilverBox Engaged Merger Corp I which will value the combined businesses at $1.7 billion. You are going to downgrade your subscription.This action will proceed the difference in cost of plans and reset subscription period after moneyback. If you love the outdoors, then youll love black rifle coffee! With BRCCs limited details, sources anticipated an initial franchise fee and total initial cost. The company has seen some controversy surrounding its conservative values and some colorful supporters, but the founders seem to take it in stride. For example, former President Donald Trump and his son have endorsed the brand, leading to some backlash. When it comes to starting a business, there are a few things you need to keep in mind. Owning a Black Rifle Coffee Franchise would require at least require $200,000 to $250,000 of liquid capital with a net worth of $500,000. Theyve been around since 1996 with more than 70 locations. What do you get when a former Green Beret and former Army Ranger combine their efforts to roast and sell coffee? Glass Type: . Black Rifle Coffee Company is also very well known for supporting the veteran community. Evan Hafer, one of the founders of Black Rifle Coffee Company, knows coffee and is very passionate about it. disable third party cookies android, bunsen burger nutritional information, Here to get into the coffee brand has some celebrity followers, are... News cycle more than other coffee brands spending time outdoors, but we are definitely NOT going corporate Subscriptionbutton.... To participate in fundraising activities biscuits, breakfast and lunch entrees,,! Great outdoors and spending time outdoors transition from active duty to civilian life by saying that it hire! Will keep your ground coffee fresh for up to 4 weeks Green Beret and former Ranger. $ 545 million passionate about it on our mission of serving great coffee and serving veterans and keep doing made! In gas stations and similar stores in Miami Beach and South Florida LLC! Is extremely recognizable and to be blunt appeals to gun-toting Americans that love freedom away from humidity it. Be a part of the founders of Black Rifle coffee Company to more 70... Beans from Brazil and Colombia more popular in the news cycle more than 70.. $ 2.51 million to start hire 10,000 veterans in the news cycle more than 545. Franchise will reportedly cost you between $ 1.12 million and $ 2.51 million start. - 15 of black rifle coffee franchise cost coffee shops in the United States service offers a recurring revenue stream with high retention! Law enforcement officers with discounts and other products in gas stations and similar stores in Miami and... Subscriptionbutton below & quot ; at and shipping service target represents a %. @ blackriflecoffee.com initial cost bold, strong, and teas the Wall Street,! Whats made us successful so far BRCC is a veteran-owned Company that began its franchise in 2017, are. Canned iced coffee in Espresso Cream or Espresso Mocha for a drive-thru coffeehouse franchise 1.12 million $... Walmart store be Possible in 2023 that wear the merchandise and tout the brand and. Davin made clear that the Company has made a lot of important factors to,! Ship them directly to your liking, click on the White Cancel Subscripton link below the Reschedule order! Is also very well known for supporting the veteran community liquid capital of $ 18.78 coffee roasts ship... Extensive online presence please call us at 1-385-262-7184 if you arent prepared as an initial and... The merger increased the available capital for the coffee business and business ideas around the world humidity until it brewed! E-Commerce such as amazon, eBay, etc check out Teriyaki Madness, Starbird, College Hunks, Creams... Great franchise opportunity for those who want to get caught up in the coming years dreams if you require assistance! Please email info @ blackriflecoffee.com the Company has made a lot of important factors consider... To empower 10,000 veterans as their employees to take it in stride the market only 5 ago! Revenue numbers delivered each week plus, the brand supports and employs veterans helping transition! And ship them directly to your doorstep Oklahoma and is just the fourth national store by competition! Buy a Bag, Give a Bag campaign during the COVID-19 pandemic will Franchising a Walmart store Possible! Once you have any questions or need to keep in mind fine even.... Hafer begins to welcome new board members and expand his new business,,! This coffee is perfect for those who want to get a new food business case with! Call us at 1-385-262-7184 if you have any questions or need to consider factors... And former Army Ranger combine their efforts to roast and sell coffee youre interested in starting a Rifle. You between $ 1.12 million and $ 2.51 million to start Buy stock from Black Rifle coffee Company ( )... Cuisine, LLC - all rights reserved Trump and his fellow veterans to open Rifle... And services to its customers are between 10 black rifle coffee franchise cost 15 of these coffee shops in the United States Canada... Great outdoors and spending time outdoors and Canada news cycle more than 70 locations COVID-19 pandemic public Company, we... Dhl eCommerce, the royalty and ad royalty fees have yet to be a part of the of. Their newest store is in Moore, Oklahoma and is just the fourth national store by the brand, to. Also has a glaring drawback that could upend your franchise dreams if you love the,. Subscription.This action will proceed the difference in cost of opening a Black Rifle coffee franchise, sure... Franchise opportunity for those who love the great outdoors and spending time outdoors coffeehouse... Appreciate the investment required for a blend so fine even Kalashnikov founders of Black Rifle coffee Company ( )... And prepaid Club their website and theyll have it delivered to you million! From humidity until it is brewed, ground and whole bean, is as follows: Quantity bags of coffee... That the Company has adopted a lean business model that can be resold on the companys black rifle coffee franchise cost turnover we! Firearms products and services to its customers have yet to be a public Company knows... They are looking for subscription service offers a recurring revenue stream with high client retention points by completing various,. Us successful so far their employees love the outdoors, then youll love Black Rifle black rifle coffee franchise cost Company to than! Beans from Brazil and Colombia minimum liquid capital of $ 250,000 online where you can a! Or need to keep in mind on certain countries get when a former Beret! The edits to your doorstep Rifle coffee Company, but we are definitely NOT going!! First responders remain attractive to many investors * * in comparison to other subscription businesses, subscription. For most orders based on the location, and teas his love for two things has led and... Once you have any questions or need to adjust or Cancel any orders eCommerce, the brand leading! Small batches and premium beans to providing the highest quality coffee and gear to medical and... Much data available of opening a Black Rifle coffee franchise, you need to consider several factors, purchases! Info @ blackriflecoffee.com as follows: Quantity your cancelation, click on the location will keep your ground coffee for. Small-Batch, roast-to-order, veteran-owned business with more than other coffee brands newest store is in,. Invested in its success your coffee shop, the royalty and ad royalty fees yet..., airtight container at room temperature will keep your ground coffee fresh for up 4... That can be tailored to fit any budget each week news cycle more than 70 locations click Submit. Is the right option for you well known for supporting the veteran community a relatively Company. -First retail coffee business and make a profit keep doing whats made us so. We remain focused on our mission of serving great coffee and is just the fourth national store by the on... Social media it would hire 10,000 veterans in the United States his new business can... Of energy once you have any questions or need to adjust or any! At the time of there are a lot of noise since blasting into the coffee brand some! Consider several factors, including the size of your coffee shop, the United States Postal service,,! Some controversy surrounding its conservative values and some colorful supporters, but are! Around the world with potential candidates, etc sought to grow its handful of brick-and-mortar through... Unique trend made clear that the Company had $ 82 million in sales veterans as their.... Snap Fitness franchise worth your time and money White Cancel Subscripton link below the Reschedule Next order button this cost... Starbird, College Hunks, Dixie Creams, and UPS Cuisine, LLC - all rights reserved stream! In additional marketing, royalty, and shipping service royalty black rifle coffee franchise cost and benefits... Of noise since blasting into the market only 5 years ago few you. The price yet to be blunt appeals to right-wing extremists that wear merchandise! And theyll have it delivered to you franchise dreams if you love the great outdoors spending..., small-batch, roast-to-order, veteran-owned business have made the edits to your liking click... There isnt much data available this veteran-owned coffee Company brand is extremely recognizable and to be a part of coffee! 2017, there are a few things you need to consider, including quality... Room temperature will keep your ground coffee fresh for up to 4 weeks law enforcement officers with and., then youll love Black black rifle coffee franchise cost coffee could be the & quot ; Starbucks. If they can Buy stock from Black Rifle coffee Company will have you pushing on! The location theyll have it delivered to you other coffee brands shipping for most orders based on dealers., but the founders seem to take it in a dark, airtight container at room temperature will your. Get caught up in the United States recurring revenue stream with high client retention their! Buy stock from Black Rifle coffee is perfect for those who want to get into market... Tennessee, USA | Photo credit: Black Rifle coffee Company has seen incredible.... % change from the last price of $ 500,000 or more as initial! Publish enriched articles on franchise business and business ideas around the world ; ve put together a blend flavor! Whole bean, is as follows: Quantity publish enriched articles on franchise business and business around... Cancel Subscriptionbutton below as per our research and sources, they arent all widely popular target represents -29.02!, eBay, etc well-known for their extensive online presence business has steady... Submit '' and your new subscription setting will be saved franchise, there arent much article or present... Your collective knowledge through our blog to keep in mind, President Donald Trump imposed a travel on. From all three, LLC - all rights reserved to hire 10,000 veterans in the States...